Or as Wolf-Henning Scheider, the new CEO of ZF, put it in a nutshell during the press conference: “We enable work machinery to see, think and act.” This was demonstrated for the first time at the trade fair stand, which was designed and implemented by KECK based on the concept by PR and communication agency OSK
However, the slogan “See – Think – Act” highlighted additional potentials associated with the development of Industry 4.0. One of these is “deTAGtive”, a flexible and open data platform that opens up new dimensions of integrated vehicle scheduling, efficient goods management and therefore service orientation.
Even the wind industry is embracing the growing trend for digitalisation, which is changing the operation and maintenance of wind power gearboxes in the future. The intelligent ZF wind power gearbox in conjunction with a new cloud-based platform answers the demand for functions to enable intelligent output management of wind power gearboxes.
The very different types of content to be presented and communicated to the visitors to Hannover Messe were both challenging and exciting. These objectives were supported with communication zones that focussed attention on people’s well-being in the brand world.
In creating this platform for ZF, the priority for KECK was not only to achieve the optimum product presentation, but also to implement the architectural and communication concept to perfection.
KECK. Brand staging worldwide.
Over 30 years successfully on the market, 160 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.
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