The SCHMIDHUBER agency developed a stand and communication concept in order to present this know-how to the professionals attending the world’s leading trade fair for sheet metal processing in an interesting and vivid way. The individual technologies were separated into several “houses”, although the networking could still be clearly communicated. In particular, the Smart Factory Forum encouraged a lively exchange between trade visitors and TRUMPF employees. Experts answered visitors’ questions and showed, by using examples, how sheet metal fabricators can take a step-by-step approach to tackling the networking of their own production. “Get Connected” was the logical slogan, which was reflected both in the stand concept and in the graphic communication and media staging.
For this temporary brand world to emerge at EuroBLECH 2018, all participants not only had to work together extremely professionally but also think in a networked way. A challenge for the KECK project management was the coordination with the specialist departments of TRUMPF, the trade fair construction agency and other special teams for lighting planning, media and IT technology, steel construction and exhibit construction. An authentic communication platform for TRUMPF and its innovations was created working around the clock for a period of 18 days.
It was worth the effort: according to the TRUMPF trade show team, the number of trade visitors increased by an additional 30% compared to EuroBLECH 2016.
KECK. Brand staging worldwide.
Over 30 years successfully on the market, 170 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.
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