Staging of the ZEISS Customer Journey for Opticians

As an ophthalmic lens supplier and partner to its customers, at the 2019 opti trade fair ZEISS will be demonstrating how a networked world with solutions and devices that communicate with one another can support opticians.

With “My vision profile” from ZEISS, web-savvy consumers can create their own personal vision profile even before they visit an optician. In turn, the optician can scan a generated QR code into ZEISS VISUCONSULT 500, and then immediately begin advising their customer. At the end of their “journey”, the customer returns home, happy to have been fitted with perfectly adjusted and tuned glasses.

Whereby last year ZEISS focused on the customer experience in staging the trade fair, this year the company took a big step forward with this complete customer journey. It was presented to visitors at the 2019 opti by means of a multi-stage product staging.

In the first level, the different phases of the customer journey were presented with a sequence of products and services in the customer application. Throughout the day, a multimedia installation on the 13 x 4 metre LED wall behind it provided information on current topics and aspects as well as historical references to ZEISS.

In order to make the story more emotional, a dance production was performed several times a day on an intermediate catwalk, which was synchronized with the corresponding customer journey presentation. The numerous visitors could enjoy the spectacle on the loosely arranged seating or from the grandstand.

The entire trade fair presentation was technically planned and realised by KECK in just a few weeks’ time. Everything was completed after an extremely short set-up period of just three-and-a-half days.

And the vigorous work, including the coordination of the most diverse trades and craftsmen, has paid off: According to ZEISS, the new product staging was an incredible success – expedient for other events as well.



Über die KECK GmbH

KECK. Brand staging worldwide.

Over 30 years successfully on the market, 170 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.

Firmenkontakt und Herausgeber der Meldung:

Industriestraße 16
71263 Weil der Stadt
Telefon: +49 (7033) 3000-0
Telefax: +49 (7033) 3000-9010

Petra Schmidt
Telefon: +49 (7033) 3000-142
Fax: +49 (7033) 3000-9050
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