Few people knew that the HP Indigo 100K had been up and running in the digital printing department of the German production site of Onlineprinters in Neustadt an der Aisch already since August 2019. HP engineers partnered with the digital printing experts of Onlineprinters to put the new machine through its paces in preparation for market launch.
Investment in digital printing
After the trial phase, Onlineprinters purchased the HP Indigo 100K. "This technology partnership has given us the opportunity to thoroughly test the machine. We were inspired by its high speed, consistent quality of print, excellent usability and ease of maintenance," says Jürgen Winkler, Director Operations at Onlineprinters.
The online printer has continuously expanded its digital printing section in response to the changing purchasing behaviour of customers who have been ordering shorter print runs more frequently for several years now. "Ordering a year’s supply of brochures is a thing of the past, mostly because content needs to be up-to-date," Jürgen Winkler continues. Onlineprinters estimates that by 2021 around half of all orders will be produced using digital printing technology.
Catering to a discerning target audience
Graphic designers and creative agencies with a keen eye for quality are one of the main target audiences of the company. "Making no compromises on quality has always been our credo. To achieve this, we have relied on technology leader HP and its HP Indigo family as well as homogeneous machinery from the very beginning, also in offset printing," Jürgen Winkler continues. In addition to the PSO certification for offset printing and the in-house post-press department, the digital printing section of Onlineprinters is certified according to PSD (Process Standard Digital Printing).
"Continuing our long-standing successful partnership with Onlineprinters, we started to test and optimise the HP Indigo 100K together with the Onlineprinters team in a real production environment before the actual product launch. And it has been a success!" explains Markus Weiss, Regional Business Manager HP Indigo and Inkjet, HP Germany GmbH, and he adds: "Onlineprinters was impressed by the HP Indigo 100K in no time at all. The system prints on a wide range of different substrates inline without the need to interrupt production. This is an essential requirement when it comes to efficiently processing a variety of orders with maximum flexibility."
Video "A look behind the scenes of Onlineprinters":
Video "How to set up a printing press":
The Onlineprinters Group, which operates under the brand name of diedruckerei.de in Germany, is one of the leading online print shops in Europe. Employing a staff of more than 1,800, Onlineprinters produced 3.2 billion+ printed advertising products last year. The company sells more than 3,000 printed products, including business cards, letterheads, flyers, catalogues, brochures, large-format advertising systems and more, to more than one million customers in 30 European countries. More than 20 web shops in 11 different languages allow customers to conveniently order printed products on the internet 24/7. Internationally, the provider of online print services is known under the brand name of Onlineprinters. Besides UK market leader Solopress and LaserTryk, the number one in the Scandinavian market, Spanish printer Copysell is a member of the Onlineprinters Group.
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