The new Hahnemühle Experience: The Virtual Gallery

Hahnemühle’s Virtual Gallery: The virtual showroom offers a modern way to experience and explore Hahnemühle’s Digital FineArt Collection and Photo range. It is a new, digital alternative to learn more about these FIneArt papers whilst travel is restricted, trade shows are cancelled and you are stuck at home.

Hahnemühle goes Digital

The current situation is still critical due to the on-going global Covid-19 pandemic. Consequently, many trade shows and photo festivals are cancelled, and cultural institutions and exhibitions are closed. Over the last couple of months, Hahnemühle has already explored new ways to stay connected from a distance through e.g. Instagram Live formats (IGTVs), Facebook Live sessions or Zoom-Webinars. “We have increased our activities and interactions on our Social Media platforms by exchanging creative ideas, sharing tips and tricks or creating challenges. Currently, we are holding a drawing challenge on our Traditional FineArt Instagram @hahnemuehle_global, while we celebrated the ‘Hahnemühle Photography Month’ on our Digital FineArt Instagram @hahnemuehle_imaging in August”, says Ann Kristin Nohlen, Marketing Director.

Take a closer look at Hahnemühle’s Virtual Gallery

An online gallery which brings a piece of the Hahnemühle experience and the world of Hahnemühle Digital FineArt papers to your home. It is a big step to transfer the most analogue product into the digital world.

Hahnemühle’s Virtual Gallery has seven different rooms. They are all connected but each of them is designated to one of our paper family from our Digital FineArt Collection or Hahnemühle Photo line. Each room displays the matching sample prints as a huge gallery image and detailed surface close ups. Every image, product or video can be clicked on to learn more. For further information on available sizes or buying options the gallery visitor can follow the integrated link to the Hahnemühle homepage.

In the reception area, the newest product innovations, current events, and brochures are presented. Every brochure can be flipped through and downloaded. Hahnemühle has also included a big video screen to give photographers or Hahnemühle Certified Studios a platform to present their work.

Hahnemühle has a strong history in attending expositions in order to meet customers personally or launch new products. For this reason, the paper manufacturer is thinking about trade shows differently and is looking for innovative ways to maintain the contact with its partners and customers in more than 120 countries worldwide. Bringing art to your home matters to Hahnemühle.

Ready in time for PhotoPlus+

Hahnemühle is opening the doors of its Virtual Gallery today, October 30, 2020 perfectly in time for the PhotoPlus+. PhotoPlus+ is a 365 day-a-year digital online experience and service for everyone interested in photography, filmmaking and printing. Hahnemühle is an active part of the digital alternative of the traditional Photo Plus Expo in New York. The US-Team of Hahnemühle is in charge and excited for insightful Live Talks and new networking possibilities.. Register for free, join and visit the brand-new Hahnemühle Virtual Gallery. “We are looking forward to meeting you there and hearing your feedback. In future, we will use more virtual platforms to intensify our networking and exchange with partners, customers, and friends”, emphasizes Ann Kristin Nohlen from Hahnemühle and assures: “This is just the beginning”.

Über die Hahnemühle FineArt GmbH

Hahnemühle FineArt has been producing paper since 1584. Today’s portfolio includes high purity papers for life science applications, technical specialty papers as well as traditional and digital FineArt papers for painting and printing. The customer-specific development, production and finishing of life science solutions has been of great importance to the medium-sized company since 1883.

All papers and life science solutions have class–leading quality attributes and excellent ageing resistance. Hahnemühle has a worldwide reputation as a ‘Brand of the Century’. Products are available in more than 120 countries worldwide.

The company is headquartered in Dassel, Southern Lower Saxony; with offices in the United Kingdom, France, USA, Singapore and China.

Firmenkontakt und Herausgeber der Meldung:

Hahnemühle FineArt GmbH
Hahnestraße 5
37586 Dassel
Telefon: +49 (5561) 791-682

Eveline Eisermann
Digital FineArt Communication
Telefon: 05561-791 681
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