Website relaunch and new corporate design: GTM with a new look and feel

GTM is one of the world’s best-known businesses when it comes to measuring forces and torques. The company, which was established in 1988, has now incorporated its quest for precision and innovation in its new corporate design.

First, the website was given a fresh and modern appearance. “The relaunch involved a full overhaul of the website: combining a quick finder for product searches, 360-degree views of measuring equipment and simple navigation has created a sophisticated user experience that consistently puts users and their needs first”, said Marcel Richter, Director Product Management & Marketing.

The new website is much more than just a profile of the company – it presents GTM as a mediator of knowledge relating to the measurement of forces and torques. Detailed product and service information allows readers to immerse themselves in the material while providing a broad overview of the Bickenbach-based company’s portfolio. The overhaul of the corporate design, which also included a revision of the logo, demonstrates GTM’s absolute readiness to move forward. A smart digital future is just around the corner – and it contains smart solutions for metrological challenges. Metrology remains a fixed part of the company DNA and provides the basis for the visual relaunch. There is also a new look for the GTM LinkedIn page, which regularly provides news from the company for those who are interested. “We wanted to examine our business in functional, emotional and strategic terms and adopt a new face that successfully reconciles the past, present and future”, said Michael Kadziela, Managing Director at GTM.

The new website came online on 19 May at

Über die GTM Testing and Metrology GmbH

With 64 employees at two locations in Bickenbach, South Hesse, and in Prague, Czechia, “die Gelben”, as GTM is often referred to in the industry, is the leading specialist for measuring forces and torques. As well as setting global benchmarks in metrology and measurement technology, GTM also offers standard products for measuring forces and torques, and pioneering levels of calibration and other services. Well over 50 patents, the design of both the largest and the smallest force measuring units in the DakkS, and the most precise lever transmission measuring unit in the world demonstrate the extraordinary competence of the GTM specialists in the field of metrology. GTM has DKD accreditation for force, torque and multicomponent transducers and for the voltage ratio of DMS measuring amplifiers. GTM provides measuring units for national institutes, calibration laboratories and the makers of force and torque transducers around the world.

Firmenkontakt und Herausgeber der Meldung:

GTM Testing and Metrology GmbH
Phillip-Reis-Straße 4-6
64404 Bickenbach
Telefon: +49 (6257) 9720-40
Telefax: +49(0)6257-9720-44

Marcel Richter
Director Product Management & Marketing
Telefon: 06257972031
Fax: 06257972077
Julia Marie Wolff
Public Relations
Telefon: 041819289216
Fax: 041819289255
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