ip.labs Announces Brand Transformation

ip.labs today announced a rebranding of its core brand items. The transformation reflects the growth and evolution of ip.labs as the world’s leading white label provider for photo product software to a global enabler for businesses who strive to accelerate their business using product personalization. The brand transformation draws the focus to the tech company’s drive and stability and includes a new logo as the centrepiece of its transformed brand identity.  

The new logo in a dark blue with its bright glyph in vibrant colours reflects the characteristics of ip.labs committed team of employees and its qualities of innovative strength, trust and reliability. ip.labs new brand positioning “Making photo product creation easy and fun for everyone” is rooted in a rich history of providing photo product solutions for businesses all over the world.

The corporate website www.iplabs.de was not only adapted to the new brand items but was also structurally revised during its relaunch in order to become a valuable source of information for ip.labs’ stakeholders.

“Our transformed branding mirrors the strategic re-focus happening inside ip.labs and reflects what our team has always been aiming for: developing the most user-friendly software and constant improvement of our services for businesses selling personalized photo products. Now, our brand design is congruent with our promise to our stakeholders again”, said Sebastian Voegel, Chief Executing Officer.

“Even though our logo is changing, we keep our service and our dedication to delivering on our promises to our stakeholders” adds Heiner van den Berg, Director Business Operations, Sales & Marketing. “We keep standing for our expertise in providing businesses with everything they need to successfully provide their customers with emotional photo products.”

Über die ip.labs GmbH

Companies worldwide trust the solutions of ip.labs GmbH, founded in 2004, when it comes to creating and selling personalized photo products such as photo books, wall decorations or photo gifts. The flexible software solution can be easily adapted to different business models and is available as a web-based editor, download client and as mobile app. ip.labs has been a wholly owned subsidiary of FUJIFILM Europe GmbH, headquartered in Bonn, Germany, since 2008 and offers its business customers worldwide support on a 24/7 basis.

Firmenkontakt und Herausgeber der Meldung:

ip.labs GmbH
Schwertberger Str. 14-16
53177 Bonn
Telefon: +49 (228) 18479-0

Dominique Metzler
Marketing Manager B2B
Telefon: 004922818479117
E-Mail: d.metzler@iplabs.de
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