New or revived trends and styles are constantly emerging both in the packaging and in the design of containers for the cosmetics industry. A metallic look and decorative design using lasers have been very popular for some time. To meet this demand, ROWA Masterbatch includes optimized raw materials in its portfolio. The specialist for polymer-specific color, additive and combination masterbatches provides its customers with color masterbatches that ensure metallic looks and laser possibilities without any loss of quality.
Laser marking has become a popular method of identification because of its many advantages: laser markings are more stable and more permanent than pad printing, for example. They can be used on a wide variety of surface structures and shapes, even curved designs, and they are abrasion and weather resistant, lightfast and resistant to chemicals. A further plus point of laser marking is the flexibility that templates can be created quickly and various layouts are possible.
In addition to marking, using lasers for decorative purposes is currently in high demand in many industries, especially for packaging and in the cosmetics sector, where metallic looks are very fashionable. The laser treatment of metallic-looking surfaces used to be associated with a loss of quality, as the laser additives that were required made the metallic look less shiny – at least until now! ROWA Masterbatch has developed different color masterbatches that replicate a metallic surface extremely well. They can now be lasered without loss of quality, maintaining the rich, brilliant color tone with a shiny metallic look – not only for light-dark color changes, but also for bright colors with a metallic appearance.
The ROWA GmbH was established in 1958 and is a partner in the ROWA GROUP of companies. The brand ROWA stands for technical competence, modern product design and customer oriented service the world over. Tailored customer solutions are part of the ROWA tradition and are a matter of course! The development of new products, the search for alternative raw materials and the constant and sustained optimization of our processes, coupled with modern technology, motivated employees and economical environment protection enjoy the highest priority in our company. In 2010 the ROWA GmbH has been renamed into the ROWA GROUP Holding GmbH and the departments Lack and Masterbatch were newly formed as ROWA Lack GmbH and ROWA Masterbatch GmbH specialist division: Color and additive masterbatches.
ROWA GROUP Holding GmbH
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