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Author: Firma eye square

eye square helps Snapchat prove marketing impact of new AR and AI tools

Posted on 21. October 202525. October 2025 by Firma eye square Posted in General Tagged Advertising, advertising effectiveness, ai, ar, attention, brand and media research, brand impact, brand loyalty, consumer survey, digital marketing, eye square, global market research, pmg, Snapchat, social media advertising

eye square, a global leader in Human Experience Research, is excited to announce the results of a pioneering study conducted in partnership with Snapchat and PMG, demonstrating the measurable marketing impact of Snapchat’s latest AI-powered advertising solutions, including Sponsored AI […]

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MEMEX jr. – eye square’s LLM-based knowledge tool for customer dialogue

Posted on 1. November 20232. November 2023 by Firma eye square Posted in Research / Development Tagged ai, brand, consumer research, Customer Service, human experience, language model, llm, market research, media, Neuromarketing, prompt engineering, psychology, qualitative research, quantitative research, ux

eye square has launched "MEMEX jr.", an LLM-based AI avatar built on the expertise and knowledge of its top scientists and consultants. Named after Vanevar Bush’s visionary 1945 article "As We May Think," this groundbreaking new tool will be made […]

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