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Author: Firma Michael Bauer International

Trend topic 2023: Omnichannel strategy – and how the right data can help you achieve it

Posted on 19. January 202319. January 2023 by Firma Michael Bauer International Posted in General Tagged boundaries, customers, geodata, market data, marketing, MBI, michael bauer, offline, omnichannel, online, online purchasing power, online shopping, purchasing power, retail, sales

The fact that online retail has experienced a boost due to the Covid-19 pandemic is by now well-known in the marketing and sales world. In 2023, the current challenge is to strategically integrate the often rapidly developed new solutions and […]

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Insurance industry: Political risk data is now also available for CRESTA zones

Posted on 17. December 202017. December 2020 by Firma Michael Bauer International Posted in General Tagged conias, cresta, dynamics, esri, gis, mapinfo, MBI, new, production, ray, reinsurance, schwank, storage, with, wwwmbi

The MBI CONIAS global political risk data from Michael Bauer International GmbH are now also available for the CRESTA zones, which indicate the worldwide natural hazard zones. The combination of both products now maps the risk values for political and […]

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Consistent data for European e-mobility solutions

Posted on 2. December 20202. December 2020 by Firma Michael Bauer International Posted in General Tagged automotive industry, Charging infrastructure, Charging stations, distribution networks, e-mobility, electromobility, households by type, market segmentation, milieu affiliation, movement patterns, potential analyses, retailers, target groups, vehicle inventory data

A variety of data has to be taken into account for the development of e-mobility and charging infrastructure. At the same time, many companies are encountering difficulties in obtaining data for other European countries besides Germany. MBI provides globally consistent […]

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CARTO joins the MBI partner network

Posted on 2. July 2020 by Firma Michael Bauer International Posted in General Tagged CARTO, consumer behavior, data provider, geodata, Geomarketing, Geospatial Data, gis, Location Intelligence, Location Technology, Location-Based, MBI, Michael Bauer International, Partner Network, partnership, Reseller

CARTO is now a reseller for MBI’s globally consistent and comparable geodata. In today’s rapidly changing economy, being able to access and analyze global high-quality spatial data is fundamental to organizations using location intelligence. With thousands of organizations adapting to […]

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Shifting from assumptions to evidence-based business decisions with geodata from Michael Bauer International GmbH

Posted on 18. May 202018. May 2020 by Firma Michael Bauer International Posted in General Tagged admin boundaries, area boundaries, consumer behavior, data provider MBI, geodata, geographic data, global boundaries, location analysis, micro boundaries, postal boundaries, purchasing power, socio-demographic data, target groups

The focus of the 2020 release of the global boundaries was the development of new micro boundaries as well as the adaptation of the administrative and postal boundaries in compliance to the current area vintage. In line with this, the […]

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