Los ejecutivos de desarrollo comercial que asistieron en representación de 257 empresas farmacéuticas de 41 países mantuvieron 5481 negociaciones de desarrollo comercial presenciales (con mascarillas) organizadas con anterioridad durante dos días y aún continúan con varios miles de reuniones digitales hasta el 19 de abril.

Stefan Hilscher, uno de los directores generales del proveedor de servicios RauCon GmbH & Co. con sede en Heidelberg, Alemania, señala: «Desde hace casi 27 años, los Marketplaces for Pharma Business Opportunities de RauCon se han convertido en una plataforma de desarrollo comercial indispensable para cientos de participantes frecuentes. De ellos, más de 170 ejecutivos de desarrollo comercial de todo el mundo ya han asistido más de 10 veces; 45, más de 20 veces; 16, más de 30 veces; y dos, incluso más de 40 veces. No existe ningún otro evento de asociación del sector farmacéutico o biotecnológico con estos antecedentes».

The Business Development Executives representing 257 pharmaceutical companies from 41 countries were having pre-scheduled 5,481 on-site business development negotiations (with face masks) on two days and are still continuing with several thousand digital business meetings until April 19.

Stefan Hilscher, one of the Managing Directors of the Heidelberg, Germany, based service provider RauCon GmbH & Co. points out: „Over almost 27 years, RauCon’s Marketplaces for Pharma Business Opportunities have become the indispensable business development platform for a hundreds of returning attendees. More than 170 Business Development Executives from all over the world have already attended more than 10 times, 45 more than 20 times, 16 more than 30 times, and two even more than 40 times. There is no other pharma or biotech partnering event with such a track record.“

De los 424 gerentes de desarrollo comercial que asistirán en representación de 257 empresas farmacéuticas de 41 países, solo algo más del 6% han optado por las negociaciones digitales que el servicio de vídeo perfectamente integrado permite entre todos los participantes antes y después del evento presencial. Esta cifra dista mucho del 20% (o más) de videoconferencias que los ejecutivos de otros sectores prevén como el futuro estándar en las negociaciones comerciales.

El Dr. Norbert Rau, quien diseñó e inició los euroPLX Marketplaces en 1995, opina al respecto: «No cabe duda de que la forma de interacción humana cambiará, pero, aparte de la fatiga generalizada de las reuniones digitales, el desarrollo del negocio farmacéutico sigue siendo una cuestión de confianza mutua cara a cara. La tecnología complementaria para las videoconferencias por Zoom es y seguirá siendo un Airbus o un Boeing. La videoconferencia es una segunda opción muy práctica en casos de urgencia, limitación de tiempo, imposibilidad de viajar u otras situaciones adversas que pueden impedir a un directivo reunirse en persona».

Desde hace casi 27 años, RauCon GmbH & Co. KG, con sede en Heidelberg, opera una plataforma para organizar reuniones de negocios en formato híbrido presencial (físico) y digital (por vídeo), denominadas Marketplaces for Pharma Business Opportunities (euroPLX y asiaPLX). Se trata de los eventos de asociación del sector farmacéutico más frecuentes y destacados del mundo desde 1995.

Of the 424 Business Development Executives representing 257 pharmaceutical companies from 41 countries only a little more than 6% have opted for digital-only negotiations which the seamlessly integrated video facility allows among all participants before and after the on-site Marketplace event. This is a far cry from the 20% (or more) share of video conferencing which executives of other industries estimate to become the future standard for business negotiations.

Says Dr. Norbert Rau, who designed and initiated the euroPLX Marketplaces in 1995: „The rules governing human interaction are changing without any doubt, but apart from the widespread digital meeting fatigue, pharma business development remains a matter of developing mutual trust face to face. The complementary technology of Zoom video conferencing is an Airbus or a Boeing. Video conferencing is a very practical second choice for emergencies, time constraints, inability to travel and other adverse situations which can prevent an executive to meet others in person.“

Since almost 27 years the Heidelberg, Germany, based service provider RauCon GmbH & Co. KG runs an online platform for arranging combined real (in-person) and digital (video) business meetings, called Marketplaces for Pharma Business Opportunities (euroPLX and asiaPLX). These represent the world’s most often held and leading pharma partnering events since 1995.

This 80th Marketplace for Pharma Business Opportunities is an exchange for licenses, products, assets, distribution deals and other pharma business opportunities ranging from prescription to OTC drugs, companion diagnostics, nutraceuticals, and medical devices.

Flexible Partnering: Have an unlimited number of meetings with partners of your choice, either in-person at the venue or virtual during the video days before and after the event. Or arrange a face-to-face meeting plus an unlimited number of one-hour video meetings with the same person or company. Or reschedule a fixed event meeting to a video meeting anytime during the video days before and after the event should you be unable to attend.

1st Video Meetings Period one week before
Two-days Face-to-Face Meetings Event: 28 + 29 November 2022
2nd Video Meetings Period two weeks after

The number of business meetings is limited only by the participants’ availabilities and agendas, a new feature accounting for an unprecedented cost-benefit ratio.

The business opportunities scope ranges from prescription to OTC drugs, companion diagnostics, nutraceuticals, and medical devices: development, licensing, marketing, promotion, and distribution. Companies may also offer or look for R&D services, supporting technologies (e.g. new drug delivery), contract manufacture, and the supply of APIs and intermediates.

Eventdatum: 28.11.22 – 29.11.22

Eventort: Athen

A frequent euroPLX Marketplace attendee calculated that by attending 30 times, he was able to meet business partners from all over the world which would have required travels equivalent to a trip to the moon and back, had he wished to visit them at their company headquarters: about 760,000 kilometres!

Grossing up his findings, this amounts to 25 to 30 million air kilometres that have been saved by the euroPLX Marketplaces in 2019 alone. euroPLX attendees effectively contribute to mitigate global climate change since more than 26 years. Now, with the new feature of seamless video integration before and after the in-person event, the savings should be even larger.

Says Dr. Norbert Rau, the founder of RauCon GmbH & Co. KG, who designed and introduced the euroPLX Marketplace concept in 1995: „The virtual versus real discussion must differentiate very carefully. A regular speaker-type conference can be replaced by a well organised video event without losing much. For an event which focuses on business negotiations, however, personal interactions and hallway conversations are a must. Virtual interactions are not the same although they are a flexible counterpart to the traditional in-person format.“

Since almost 27 years the Heidelberg, Germany, based service provider RauCon GmbH & Co. KG runs an online exchange for pharma business opportunities and a platform to arrange combined real (in-person) and digital (video) business meetings. The online exchanges euroPLX and asiaPLX represent the world’s most often held and leading pharma partnering events since 1995.

This press release is also available
in Spanish: https://www.raucon.com/…
and German: https://www.raucon.com/…

Los otros 48 directores de desarrollo de negocio de la industria farmacéutica que no pudieron o no se les permitió viajar a Bélgica participaron digitalmente en la semana anterior o en las dos semanas después del evento presencial. El nuevo sistema en línea permite a cada participante una combinación perfecta de reuniones digitales y en persona.

euroPLX 77 Brussels fue el primer Marketplace for Pharma Business Opportunities normal y en persona después de exactamente dos años. El próximo Marketplace en persona será euroPLX 78 Lisbon, que tendrá lugar los días 4 y 5 de abril de 2022 en la pintoresca localidad de Cascais, cerca de Lisboa (Portugal).

Este comunicado de prensa esta disponible
en Inglés: https://www.raucon.com/…
en Alemán: https://www.raucon.com/…