Brand staging with a focus on food trends

For the market leader Handtmann, the Anuga FoodTec 2018 had a clear central focus: the trade fair visitors and the future market opportunities of the food industry. Where is the trend headed and how should companies position themselves in the future?

From the perspective of Handtmann, nutrition today covers many elements, including individuality, lifestyle, self-optimisation, enjoyment and much more. In this playground for new food products, the company sees a chance for food producers and customers to tap into new potential markets.

Creative, trendy food or established classics?
The message communicated from the spacious, back-lit fabric graphics makes it clear that anyone who values a premium but also fruitful implementation of his/her food products will find a willing partner in Handtmann.


The displayed machines, which featured the most modern food technology and techniques, stood testament to this. They framed the innovative core messages and the inviting communication zone of the trade fair booth. The highlight for the visitors was the operational show kitchen, which served new food trends to taste as well as classics to enjoy.

After an increase in the overall area of the trade fair as well as the double-digit growth in exhibiting companies (+13 %) was clear in advance of the event, Anuga FoodTec 2018 was also able to achieve a significant visitor increase of almost 11%.

Handtmann succeeded in taking advantage of these positive conditions. With KECK’s emotive trade fair concept, over 20% more leads could be generated in comparison to Anuga FoodTec 2015.
Congratulations.

Über die KECK GmbH

KECK. Brand staging worldwide.

Over 30 years successfully on the market, 160 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.

Firmenkontakt und Herausgeber der Meldung:

KECK GmbH
Industriestraße 16
71263 Weil der Stadt
Telefon: +49 (7033) 3000-0
Telefax: +49 (7033) 3000-9010
http://WWW.KECK.WORLD

Ansprechpartner:
Petra Schmidt
UNITLEITUNG
Telefon: +49 (7033) 3000-142
Fax: +49 (7033) 3000-9050
E-Mail: PETRA.SCHMIDT@KECK.WORLD
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