"A healthy mind in a healthy body" was already considered the ideal by the ancient Romans. Today, this wisdom is more relevant than ever: the number of sick days due to mental stress is at an all-time high. Burnout, depression […]
Author: Firma Die TUM Campus Heilbronn gGmbH
Like a rock in the surf
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Even among the impressive personalities that Prof. Chengguang Li regularly receives as part of the CEO Leadership Series at the TUM Campus Heilbronn, Olaf Lindner plays a special role. “I feel respect, admiration and also a portion of emotion,” says Li, Professor of Strategic Management, […]
Visions take shape
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From the ”Käthchenstadt” Heilbronn to the north of Portugal. A delegation from the TUM Campus Heilbronn travelled to the cultural metropolis of Braga for the ceremonial metaphorical groundbreaking of the first Erasmus Café. Managing Director Daniel Gottschald from “Die TUM […]
Milestone for global educational bridges
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“The liaison officers’ visit is an opportunity to show why Heilbronn is an excellent location for TUM to combine management and digital technologies in a region that is home to many global market leaders,” explains Prof Dr Helmut Krcmar, Founding […]
Learning from every mistake
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The path from the lecture theatre bench to top international management seems a long one. Therefore, it is good when students have the opportunity to learn from someone who has already made the steep climb. Students have this opportunity at […]
Trust is good, calculation is better
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Almost everyone uses them: streaming services. As different as the content from Disney + or Netflix may be, they all have one thing in common: payment via a subscription model. This is a convenient system for providers as it guarantees […]
Secret ruler of the soccer pitch
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Great excitement in overtime of the Bundesliga match between Borussia Dortmund and Bayer Leverkusen: Dortmund’s Marco Reus storms towards the opposing goal and Leverkusen goalkeeper Lukas Hradeckypractically fishes the ball away from his nose. But did Hradecky’s hands not touch […]
What prompting has to do with painting
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AI experts discussed prompting at "AI Monday" at the Heilbronn Innovation Park Artificial Intelligence (IPAI). Also on the podium: Johannes Gölz, research associate at the TUM Campus Heilbronn. The great thing about the "AI Mondays" is that so many different […]
The many facets of decision-making
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What do rat brains, global corporate networks and game theory have in common? All three topics are about decision-making. At a recent joint webinar between the Heilbronn Campus of the Technical University of Munich (TUM Heilbronn Campus) and the Hebrew […]
Google’s Choice Architecture – between Market Power and Benefits
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The exchange of goods and services on the markets once formed the basis for growth and prosperity. What used to be real meeting places for traders and citizens now largely takes place virtually: Suppliers and consumers meet and haggle on […]